Marketing costs for local service businesses are through the roof, with average CPC (cost per click) rates in the $20-$30 range. This is a ton of money for a small local company! The cost to acquire new customers is a losing battle unless the customer becomes a repeat customer.
That’s where HVAC service stickers enter the conversation. These stickers are used by service companies like plumping and electric companies to stake their claim on current customers. These custom stickers and magnets are incredibly effective at encouraging return business.
What are HVAC stickers?
HVAC (heating, ventilation, and air conditioning) service stickers are typically used by HVAC professionals to mark the date of the last service or maintenance on an HVAC unit. These stickers are usually placed on or near the unit so that it’s easy to see when the last service was performed.
The main purpose of these stickers is to serve as a reminder for the homeowner or building manager to schedule regular maintenance on the unit, as well as to provide a record of when the unit was last serviced. This can be especially important for commercial HVAC systems, which may require more frequent maintenance to ensure they are running efficiently and safely.
What information is typically included on a custom service sticker?
HVAC service stickers can include a variety of information, such as the date of the last service, the name of the HVAC company that performed the service, and the contact information for the company. Some stickers also include a space for the technician to write notes about any issues that were identified or repairs that were made during the service.
It’s also common for HVAC contractors to use special stickers to inform about the status of the filter replacement, ductwork, and other key elements of the system.
While HVAC service stickers can be a useful tool for keeping track of maintenance, it’s important to remember that regular maintenance should be scheduled regardless of whether a sticker is present or not. The HVAC system should be serviced based on the manufacturer’s recommendations and/or any local regulations.
What other industries use service decals?
Service stickers are used in a variety of industries to track maintenance and service schedules. Some other examples include:
- Automotive: Service stickers are often placed on the inside of a car’s windshield to track when the vehicle was last serviced and to remind the owner when the next service is due.
- Restaurant equipment: Many restaurants use service stickers to track when equipment such as ovens, grills, and refrigeration units was last serviced. This is important for maintaining food safety and ensuring that the equipment is in good working condition.
- Elevators and escalators: Service stickers are often placed on elevators and escalators to show when they were last inspected and maintained, as well as to show that they meet safety standards.
- Medical equipment: Service stickers are used to track when medical equipment such as x-ray machines and MRI scanners was last serviced. This is important for ensuring that the equipment is in good working condition and that patients are not at risk.
- Swimming pools: Service stickers are used to track when swimming pools were last serviced and to remind the owner when the next service is due.
- Industrial equipment: In factories and plants, service stickers are used to track when equipment such as conveyor belts, cranes, and other machinery was last serviced to ensure that it is safe and in good working order.
The list could go on as many other industries use service stickers to schedule and track their maintenance, as well as to stay compliant with regulations.
HVAC service stickers can be an effective marketing tool for HVAC professionals to promote their services and remind property owners and managers to schedule regular maintenance on their HVAC units.
In short, service stickers are a low-cost, yet effective marketing tool to promote and track HVAC services, but need to be part of a more comprehensive marketing strategy in order to be effective.