Why Do People Use Stickers?

Stickers represent meaning and connection

If you are putting a sticker on your car’s back windshield, you probably have a reason why you want to put that brand or cause out there for the world to see. Maybe it’s your favorite band or travel destination, or possibly it’s to celebrate your kid’s soccer team’s success. Whatever the reason, stickers mean different things to different people.

Brands and Companies can Use Connection to Build Loyalty

A sticker builds a long-term connection with your customer. In turn, connection creates loyalty and passion. Comgraphx can help you use stickers to their full potential because we’ve seen almost every possible design idea or print method. Here are some examples of how stickers are meaningful and why people love to use them.

There are several different types of stickers

Sticker options are endless, but below we discuss some of the most popular types.

Membership Stickers Communicate Passion Behind a Cause

When you become a member of something you’ve already made the hard choice of deciding that you want to use your resources to be a part of a group. Because you are part of a group, especially one that creates passion, you want to tell people about it! Your membership in that group shows the world what you care about and what you believe in. Whether it’s your favorite non-profit, university, or even local Zoo, memberships and membership stickers tell the world about your interests and passion. The sticker becomes a daily reminder of your passion and loyalty. Who wouldn’t want to build that type of relationship with their customers?

Stickers Communicate Accomplishment

Have you ever completed something and wanted to tell the world about what you’ve accomplished?  I have a friend who traveled to every state East of the Mississippi. I guarantee you someone has made a sticker to celebrate feat! We’ve all seen the running stickers for completing a 5K, half marathon, or 100-mile run (or in my case a 0.0 sticker!) Because you’ve invested so much time and energy into your passion, the best way to share it is with a cool decal. Meaning is found in stickers.

Stickers convey opinions.

Everyone has an opinion and some people are passionate enough about their opinion to tell the world of their beliefs. Whether it’s their stance on gun control, abortion, the environment, or their favorite football team, opinions create passions. Remember those famous stick people families on the back of mini-vans? You better believe those drivers are showcasing the passion they have for their family (sometimes their vampire family!) Stickers and passion go hand in hand.

Brand Loyalty Through Stickers

When I was in high school I had a Nalgene bottle chalked full of stickers. I didn’t put just any sticker on my water bottle, but stickers for brands who I supported and wanted others to know I supported. Because I saw these stickers on a daily basis (and my friends saw them too!) my brand loyalty only grew over time. It would be very difficult to see a brand message every day and not have some type of subconscious response to that brand.

Bumper Stickers as a Billboard.

Every time you’re in traffic there’s a car that could potentially be a billboard in front of you. Stickers mean something to each person in each car. It means they have an opinion. Or, they have a ton of pride in their school. Further, it could show they are a member of something, or they’ve been somewhere, or they’ve accomplished something special. Don’t be left out of this emotional tie. Use Comgraphx to get your stickers out there for people to latch onto and build that emotional connection to your company.

CarMax understands how stickers can be used to create loyalty and brand awareness, and they beautifully illustrate this message through a youtube video. Check it out!